The White Wings Difference
When asked, “What makes your white dove release business different to the others?” I’m often lost
for words. This could be due to my newness to the industry or how the question is posed.
It’s not until I have begun building relationships with other dove release businesses, and having
conversations with the owners, of their failures and successes. That I have begun to realise and
appreciate my position in this industry. As this service industry is a small boutique market, one
needs to delve into it to learn what makes them unique.
The six points of difference that I’ve written about are –
- Written and Spoken Word
- Ambitious Creativity
The first focus is on the stock. I know that sounds like a boring subject, but this is not
inanimate material that sits on shelves or website shopping windows. That can be left unattended
for months and years. Our stock is living, breathing, performing. Some Dove Release businesses
have birds (stock) that are developed with bloodline characteristics of being small enough in size to
handle easily, and have enough stamina to fly short distances that are easily drivable for the dove
releaser. Our initial first couple of birds (stock) were bred from pure white racing pigeon
bloodlines. With new younger pure white racing pigeon bloodlines added later, in our breeding
program. When trained for it these birds are capable of, covering much greater distances, and have
the speed and strength to outfly and out manoeuvre attacks from falcons, hawks and other raptors.
This means more of our birds make it home safely.
The second focus is on adding the written and spoken word with the White Dove Release
Ceremony. A Dove poem reading is suggested to clients to inform guests of the reason, symbolism
and relevance the doves have to the occasion or event. Some Dove Release businesses will insist on
the releaser using their standard poem and being the speaker. This is professional, but some clients
desire to have a degree of choice in this matter. We are flexible and creative with the reading, we
encourage people to make it personal and offer help with the creative writing, by offering an E-
Book of relevant poems to help them on their way in expressing their sentiments.
The third focus is on Music for the White Dove Release. I’m not aware of any dove releasers in
Australia incorporating music into the White Dove Release Ceremony. We suggest choosing a
soundtrack to compliment the occasion, as it makes the release a little bit more grandeur. I will give
a couple of stories to bear witness to the impact that adding music to a White Dove Release has.
Grace Lutheran College Caboolture Campus provide graduating students and families a finale out
on the college oval (sports field). We display 2 white release doves in an ornamental cage, with 10
white release doves in a release display case, decorated with the school colours. A PA system is set
up for the pastoral leader to share the symbolic dove and college release reading, with their own
selected soundtrack of Que Sera by Justice Crew cued on the mobile speaker. The school captains
hold a white release dove each as the poem is read out to the students, with a third student
available to release the flock of 10 birds. When all goes according to plan, at the end of the speech,
the music begins and the school captains release their birds, these 2 doves act as the leaders circling
quickly, then the flock of 10 birds are released, the flock begin rising up as a group and collect the
leaders in the air, the students and families are surprised, awed and amazed at the event taking
place in the sky before them which also reflects the relationships that have been formed amongst
the students at the college and into their bright unknown futures.
The second story I’ll share, though there are many more. is a grown son mourning his late Mother.
This young man was very brave though vulnerable to the emotional loss of his Mother passing
away. Holding his white release dove as his mother was driven by in the hearse he and his Aunty
released their doves, while Celine Dion sang “Fly” on the PA speaker. We all stood there on the
grass looking upward watching the white release doves circling higher and higher while Celine Dion
sang her song for us. This experience brings peace and healing, which leads the mourner onwards
with hope for the future.
The music feature of a White Dove Release can come together with the various persons involved in
the event. Clients, families, official persons and our business can provide, soundtracks, mobile
devices and or speakers to air the music at an event.
The fourth focus is décor for the ornamental white dove display. This part of the service varies
greatly amongst the service providers in the industry. Varying from no decorating, to the
decorations taking centre stage for visual attention, and the amount of space it takes up. We
observe the local culture and the fashion trend at the time. Our styling leans more towards
conservative, and through our consultation process we offer to match your colour theme.
The fifth focus is Fun for a celebratory White Dove Release. We can provide a small battery
powered bubble machine. Bubbles are fun for children and keeps them entertained. Bubbles have
the power to make grown adults smile if they are not already at a happy event. The bubbles give a
lightness and magical look and feel to a wedding ceremony as the bride walks down the aisle.
The sixth focus is ambitious creativity in the delivery of our White Dove Release. We
appreciate clients’ unique ideas and are willing to invest the time and effort to accomplish those
- Such as the doves flying out of a limousine for a grand red carpet entrance.
- Or a flock release from behind the bridal couple, with the doves flying around the couple and over the guests.
- Another idea was a studio photoshoot for a fundraising promotion campaign.
- A Dove release on a boat off the coast for the scattering of ashes.